About Us
Why ShopYouthFash Exists
At ShopYouthFash, we believe beauty and confidence don’t need to come from imported ideas — they grow naturally from India’s own roots.
Born with the spirit of “Made in India, Made for Youth”, we bring you modern skincare and personal-care solutions crafted with natural ingredients, science-backed formulas, and honest pricing.
Our mission is simple — to make every Indian youth feel proud of their natural glow without spending a fortune. From face washes that fight city dust to serums that revive tired skin, every product is designed for real Indian lifestyles, real Indian skin, and real Indian weather.
At ShopYouthFash, you don’t just buy a product — you join a movement that celebrates natural confidence.
Affordable, safe, and effective — that’s our promise.
Made in India. Rooted in Nature. Loved by Youth.
Our Values – The Spirit of ShopYouthFash
We believe real beauty begins with self-care, confidence, and nature. Our mission is to create a platform where every young Indian can find practical, honest, and effective skincare solutions made for our climate, our lifestyles, and our skin.
We focus on prevention, not just repair — encouraging healthy daily routines that keep your skin balanced, glowing, and strong. Every product we offer is hand-picked and formulated with natural ingredients, safe actives, and modern science — ensuring visible results without compromising purity.
Our team of skincare enthusiasts and experts is always ready to guide you with personalized care and simple routines designed for real life, not perfection.
Pure Ingredients. Honest Results. Made in India for You(th).
What Do We Offer?
At ShopYouthFash, we bring together the best of Indian innovation and natural care to create beauty solutions designed especially for today’s youth.
In proud partnership with Natureal Care, we offer a growing range of Made-in-India skincare and personal care products — crafted with safe, natural ingredients and advanced formulations that truly understand Indian skin.
From daily face washes and brightening serums to hair care and body care essentials — every product delivers real results, honest pricing, and reliable quality.
We don’t just sell beauty; we deliver confidence in every bottle. And as we grow, you’ll find even more categories, offers, and collections that fit every lifestyle — all built around one promise:
Pure. Affordable. Proudly Indian.
Our Team
Meet Our CEO – Rakesh Joshi
With over 27 years of rich experience in India’s retail and FMCG landscape, Rakesh Joshi leads ShopYouthFash.com with the same passion and precision that have defined his remarkable journey — from a sales executive to the CEO of leading retail organizations.
A seasoned Retail Strategy and Operations Leader, Rakesh has built and scaled businesses that connect deeply with Indian consumers. His expertise spans retail business planning, brand development, category management, and digital transformation.
“To make high-quality, nature-based beauty and lifestyle products accessible and affordable for India’s youth.”
Core Strengths:
• 27+ years in Retail Operations, Strategy & Business Planning
• Expertise in E-commerce Growth & D2C Brand Development
• Proven track record in P&L Ownership & Multi-city Retail Expansion
• Passionate about Youth Marketing, Natural Products, and Digital Commerce
Nagendra Bisht – Promoter & Chief Operating Officer
A dynamic entrepreneur with over three decades of business experience, Mr. Nagendra Bisht brings a rare blend of passion, precision, and people-focused leadership to ShopYouthFash.com.
Starting his entrepreneurial journey in the early 1990s, he successfully built a chain of cafés and corporate service ventures across Delhi NCR — setting new benchmarks in hospitality, customer experience, and sustainability.
At ShopYouthFash, he plays a key role in shaping the brand’s operational backbone — from supply chain to customer fulfilment — ensuring that every product reflects the brand’s promise of quality, trust, and Indian innovation.
“Every great business starts with a great experience — for people, by people.”